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WordPress is a software used by bloggers, small businesses, and multi corporations for managing their websites. It’s a content management platform that lets you build a simple website or an online store from scratch. WordPress users are provided with everything they need to launch a professional-looking website. With thousands of free tools available on WordPress, […]

If you’ve been in the SEO game for a while then you know that the Google algorithm is constantly changing. What worked ten years ago in the industry is effectively obsolete today. For example, remember the days when companies would throw a bunch of keywords in white text at the bottom of a page to […]

Social media has become a formidable business tool, thanks to the continual increase in its users. E-commerce retailers are always on the lookout for ways to enhance their customer acquisition. And since social media and e-commerce now go hand in hand, it is wise to effectively use this tool. Check out the tips below! 1. […]

Recently, machine learning has been making waves across different fields and sectors. Marketing is a field that has been affected the most by machine learning. It has not only revolutionized traditional marketing principles but those of digital marketing, too. Although machine learning is a term that has been used interchangeably with artificial intelligence, they are […]

Social media is taking over the online world. We’re finding more and more influencers stepping into the scene to inspire consumers and market new products. And for the modern business, that means developing a comprehensive and workable social media marketing strategy. Let’s take a look at how to create a solid social media marketing strategy […]

With the COVID-19 pandemic impacting big businesses everywhere, the question is, how significant is the impact on them? Well, we’ve been looking at the data, and here’s what we found. Obviously, the economic impacts have been significant, with shoppers making major shifts in their spending habits. Some industries have fared better than others. You probably […]

Automating Search engine optimization (SEO) is an essential component of a winning digital marketing strategy that gets you more leads and sales, not mention can save you time. If you want to match user intent and see your content reach the top of the search engine results pages (SERPs), you need to be on top […]

Online courses are increasing in popularity and you may want to get a piece of the action to generate some additional income. Maybe you have an idea for the topic of your course but you don’t know how to put it together. Here are some tools to help you with each of the seven steps […]

If you’re looking at reworking your website with web design services, you’ve probably heard the terms UX and UI thrown around. But what in the world are these seemingly nebulous concepts? Do they actually stand for something or are they just words that web designers use to trick you into buying their websites? As it […]

A global pandemic has rapidly changed the way many businesses operate. Restaurants have been especially hard-hit and have had to adapt quickly to survive. Besides COVID-19 shaking things up, there’s accelerated development of emerging AI marketing technology, which is making a noticeable impact on how business is being done today. Even blockchain technology is gaining […]

We’ve all heard the phrase “content is king” when it comes to search engine optimization and connecting with your customers. However, that doesn’t mean that just any content is going to be acceptable for driving engagement, increasing user retention, and connecting with new customers. In fact, the type of content that you create has a […]

SEO is an essential component of any digital marketing strategy today. It’s something that will take a bit of time and effort to get going, but once it starts working, it works really well. Every business is looking to drive traffic to its website, but it needs the help of SEO tools to gain insights […]